Cannes Film Market launches Cinando Screeners as a digital streaming strategy
- Cinando has become the premier network for film professionals, offering an essential gateway into the film industry, and now presents a full product range
While digital distribution, cost reduction and efficiency are key challenges for every film company, Cinando - the online branch of the Cannes Film Market – is launching a user-friendly, secure and affordable multi-device streaming solution to help producers and sales agents to promote their films to buyers.
Among its latest gems, Cinando has presented its brand-new ‘Cinando Screeners Premium’ line. The premium solution ensures an optimum user experience combined with excellent viewing quality: exceedingly smooth for viewers and more secure for rights holders, using the highest level of copy protection available on the video market. The content is protected with ‘studio-grade’ DRM (digital rights management) adopted by streaming giants such as Netflix and Amazon Prime. Cinando has chosen Shift72 - a leading cloud video delivery platform based in New Zealand – to power this cutting-edge technology. The Cinando Screeners Premium player streams films up to full HD (1080p) and ensures immediate compatibility with all web browsers and TV.
Users can enjoy on-the-go access to offline and/or online viewing with iPad and Android Cinando Screeners apps. In this respect, DRM protection also alleviates fears of piracy. Watching films everywhere, even while travelling on a plane, is now possible.
This major breakthrough comes at the same time as a revolutionary screener invitation system available on www.cinando.com, as well as on ‘Cinando Invite’ (the first-class web app for smartphones). This system allows branded invites to be sent by email in just one click, to single or multiple recipients.
With these new advanced services, Cinando – which already had a significant market share on the B2B streaming platforms for cinema industry professionals – is now taking the lead while remaining the most competitive online screening solution. Run by the international institution of the Film Market – Cannes Film Festival and supported by the Media programme of the European Union, Cinando is backed by durable, experienced and viable structures concerned above all with the evolution of the cinema industry.