Spanish films seen by 11% more foreign viewers in 2016
by Alfonso Rivera
- According to the data presented by FAPAE in Málaga, Spanish movies have seen a rise in acceptance by the rest of Europe over the past year
This year, FAPAE decided to shift the venue for the Spanish Screenings – a market that has now reached its 11th edition – to the setting of the 20th Málaga Film Festival. Around 100 buyers hailing from all around the world flocked to the Andalucian city between 20 and 22 March, and yesterday, Ramón Colom, the president of the Confederation of Spanish Audiovisual Producers, brought the event to a close with its regular press conference. One of the most noteworthy pieces of information he offered journalists was that there had been an increase in the number of releases of Spanish films beyond its borders: 146 films came out in foreign countries in 2016, or 11% more compared to the previous financial year (when 132 titles were released). There was also a corresponding rise in the number of viewers: 11%, equivalent to a total of 14 million, representing takings of €81 million abroad. The country most receptive to Spanish cinema was Italy (with 40 Spanish movies released in its theatres), followed by France, with 29.
As a matter of fact, Pedro Almodóvar's Julieta [+see also:
Q&A: Pedro Almodóvar
film profile] grossed €5 million in the latter country. This drama, produced by El Deseo (a company that turns 30 this year), was crowned with the 2017 FAPAE-COMSCORE Award in Málaga yesterday, intended to reward the Spanish film that has had the biggest international impact: it has been shown in 50 countries and has raked in €20 million. The producer, Agustín Almodóvar, who picked up the prize, said that it was increasingly necessary to rely on international markets in order to carry off personal, sensitive and special films, such as those crafted by his brother, which are a far cry from mainstream cinema. The Report on the Exhibition of Spanish Film in the International Market in 2016 can be downloaded from the FAPAE and Spanish Screenings – Málaga de Cine websites.
As for the first quarter of 2017, in Spain, 31 national shoots have already got under way and 20 Spanish films have been released, drawing four million viewers into theatres, which represents €20 million in takings: a 14% share of the total €150 million and 24 million admissions sold. The most-seen Spanish titles as of late March are It’s for Your Own Good [+see also:
film profile] (one million tickets sold), The Invisible Guest [+see also:
film profile], Lo que de verdad importa (both drawing in 500,000 viewers) and El guardián invisible [+see also:
film profile] (400,000).
(Translated from Spanish)