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DISTRIBUTION Europe / USA

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Tales of Europe promotes European cinema in the USA

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- Europa Cinemas and Europa International aim to showcase ten European productions to US arthouse cinemas through the launch of a pilot promotional project

Tales of Europe promotes European cinema in the USA
Sandrine Bonnaire in Catch the Wind, one of the Tales of Europe films

Movie theatre network Europa Cinemas and sales agent network Europa International have launched the first edition of Tales of Europe, a pilot project that aims to support the circulation and promotion of European films that need to be introduced to the US market. The presentation of the new initiative took place during Art House Convergence’s (the network of US arthouse cinemas) tenth conference in Utah, and it was introduced by Daniela Elstner, CEO of Doc & Film International, and Susan Wendt, director of International Sales and Marketing at TrustNordisk.

Supported by the Creative Europe MEDIA Programme, Tales of Europe includes ten films, most of which were screened at some of last year’s major film festivals, but none of which has a US distributor. It focuses mainly on up-and-coming and new directors, and there is a wide variety of films, ranging from movies covering different topics related to social or current issues to historical dramas and comedies. The European productions are available to US exhibitors, which are able to book them à la carte for a low flat fee for two screenings. All of the films will also be available on EclairPlay and in all digital formats.

Speaking about the launch of Tales of Europe, Claude-Eric Poiroux, general director, Europa Cinemas, underlines: “This initiative will enable free exchanges between US and European exhibitors in terms of expertise and best practices. US and European exhibitors will learn dynamic new approaches from each other’s different situations – especially ways of attracting new audiences, and younger audiences in particular – and develop sustainable business models for the wider circulation of European films.”

Jean-Christophe Simon, Europa International president, further focused on the objectives of the project: “We would like to facilitate European films’ access to the US market. We want to test targeted release patterns in theatres and adapted promotional strategies, which in the end will bring more visibility to European productions and help them to reach more audiences. Our aim is to increase the competitiveness of our beloved European cinema.”

The ten selected films are as follows:

After the War [+see also:
film review
trailer
film focus
interview: Annarita Zambrano
film profile
]
Annarita Zambrano (France/Italy/Switzerland) – Pyramide International
All That Divides Us [+see also:
trailer
film profile
]
Thierry Klifa (France/Belgium) – TF1 Studio
A Serious Game [+see also:
film review
trailer
interview: Karin Franz Körlof
film profile
]
Pernilla August (Sweden/Denmark/Norway) – TrustNordisk
Catch the Wind [+see also:
film review
trailer
film profile
]
Gaël Morel (France) – Doc & Film International
Djam [+see also:
film review
trailer
film profile
]
Tony Gatlif (France/Greece/Turkey) – Les Films du Losange
Fortunata [+see also:
film review
trailer
interview: Sergio Castellitto
film profile
]
Sergio Castellitto (Italy) – True Colours
King of the Belgians [+see also:
film review
trailer
film focus
interview: Jessica Woodworth, Peter Br…
film profile
]
Peter Brosens, Jessica Woodworth (Belgium/Netherlands/Bulgaria) – Be for Films
Men Don't Cry [+see also:
film review
trailer
film focus
interview: Alen Drljević
film profile
]
Alen Drljević (Bosnia and Herzegovina/Slovenia/Croatia/Germany) – Picture Tree International
The Last Family [+see also:
film review
trailer
film profile
]
Jan P Matuszyński (Poland) – New Europe Film Sales
While We Live [+see also:
trailer
film profile
]
Mehdi Avaz (Denmark) – Level K

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