After Asghar Farhadi in 2012 and Thomas Vinterberg in 2013, the winner of the 2014 European Union ‘Prix MEDIA’ is the Bosnian director Danis Tanović. The ‘Prix MEDIA’ rewards a writer and producer for the film project with the best box-office potential submitted for development funding from Creative Europe's MEDIA programme. 

Androulla Vassiliou, the European Commissioner responsible for education and culture, will award this prize to Danis Tanović on Saturday 17 May at the Cannes Film Festival. The director shares the award with co-scriptwriter Predrag Kojovic and producer Amra Baksic Camo for What Are You Looking At?, a story he describes as being "about a city in an indefinitely prolonged post-war period, without heroes and with its values hijacked by corruption and crime". 

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Commissioner Vassiliou said, "Danis Tanović is one of the finest filmmakers of his generation. His latest film project is exceptional, with a compelling script that exudes a powerful sense of cultural identity and dynamism. After the worldwide success of his masterpiece No Man's Land [+lee también:
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Danis Tanović said, “In Bosnia and Herzegovina, a country of few but nonetheless good films, it is almost impossible to produce a film without access to various European initiatives and funds. Creative Europe and its MEDIA sub-programme are essential for our film industry. It took a lot of lobbying with the authorities for our country to join MEDIA. The support we have received, as well as this award, proves our reasoning was right.”