Cineuropa met up with We Want Cinema CEO Marieke Jonker to talk about her company at Cannes Film Market's NEXT pavilion.

We Want Cinema is based on the VoD concept and applies it to cinemas. The viewer can choose on the website which film he or she wants to see, at what time, on which date and in which cinema. This visionary concept is already being used in several cinemas in Germany and will soon arrive in Switzerland.