Baptiste Etchegaray 1 articles available in total starting from 13/05/2013. Last article published on 13/05/2013. Participative marketing in Cinema: Low-Cost PropagandaThe web-users responsible for Grégoire's (Toi + Moi, etc.) rise to fame thanks to the community lable My Major Company have reason to rejoice: they can now gamble on a film successfully being... 13/05/2013