Exhibitors – Norway
Country Focus: Norway
First Nordic full digital multiplex in Oslo
by Annika Pham
Oslo municipal cinemas (Oslo Kino) last week inaugurated the first 100% digital multiplex in the Nordic countries, the newly built Ringen theatre, equipped with digital 3D for three of its six screens.
”This is a breakthrough for digitalisation and a milestone which shows that we are heading towards a new technological era,” said Lene Løken, head of Norwegian cinema association Film & Kino. “I’m also very pleased with the opening of the Ringen Cinema because it drastically increases the screen capacity in Oslo, which in turn increases the capacity for import and overall film availability in Norway. We want to see a better rotation of film premieres. This will offer smaller films a better place on Norwegian screens,” she said.
Ringen has a total seat capacity of 925. All screening rooms have digital sound and images, which means that film prints do not get damaged with time. For its opening weekend, some 9,000 cinemagoers flocked into Ringen to see the Norwegian animated film Kurt Turns Evil, the Finnish animation Mummin and Midsummer Madness, the French Palme d'Or winner The Class [+see also:
film profile], James Bond title Quantum of Solace [+see also:
film profile], Mamma Mia!, Wall-E and Journey to the Centre of the Earth in 3D.
Oslo Municipal Cinemas operates seven movie theatres in the Norwegian capital. For the government, digitization of cinemas is one of the top priorities for 2009. The national rollout, orchestrated by Film & Kino with support from the state and film distributors, will most certainly become a reality in the spring of next year, according to Film & Kino’s digital expert Jørgen Stensland.
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