NEM Zagreb 2025
Country Focus: Croatia
NEM Zagreb unveils its full schedule
by Cineuropa
- The fifth edition of the event is set to blend creativity, AI and marketing on 8 and 9 December
With just over a month to go, the fifth NEM Zagreb has lifted the lid on a refreshed two-day programme that intertwines creativity, AI and marketing, setting the tone for conversations about where the video and TV industries go next.
The market, unspooling from 8-9 December, will field a mix of traditional and new-generation topics across six headline panels: “CEE Producers: Reflections on the Last Five Years”; “Leaders on AI: Opportunities and Challenges”; “Video Ads: Linear TV vs TikTok, Meta and YouTube on TV”; “Original TV Series Formats and Adaptations”; “The Vertical Revolution: Micro-drama”; and “Creatives, It’s Not Only Hard in Your Country!”
Master classes and Q&As will anchor the event’s focus in practice: Sami Arpa (Largo.ai) leads “AI as the New Creative Partner in Video Creation”; neuromarketing specialist Dalibor Šumiga offers “Inception: The Art of Planting Ideas”; composer John Altman unpacks music for brands in “A Band for a Brand”; Kenton Allen (Big Talk Studios) discusses producing the Emmy-nominated Ludwig; and Dariusz Jablonski delves into “GLINA: A New Chapter. The Return of a Legend in a New Era”. A Q&A with A1 International Business and UniqCast features Darko Robič and Elena Petrova.
Several presentations track how broadcast is converging with platforms and how AI is reshaping workflows: Aleksandar Ašković explains “From Broadcast to Algorithm: Why Every TV Station Needs a YouTube Strategy”; Guy Bisson (Ampere Analysis) outlines “Distribution Strategies When TV Meets YouTube”; Harmonics presents “Revolutionising Streaming: AI & New Monetisation Innovations”; EIT Culture & Creativity addresses “Europe’s Creative Sovereignty in the Age of AI”; Lühr-Martin Lemkau (Slick Strategy) compares Netflix engagement across CEE in “Slick & Quick”; Croatian showcases arrive via HDNP and SPID; and stYpe’s Josip Čajić presents “Real-time Virtual Production by stYpe.”
On the networking front, day one opens with a welcome drink by A1 International Business and a morning coffee break, while day two includes a Croatian Audiovisual Centre-sponsored lunch and the traditional Christmas party, this year hosted by Pickbox.
The complete agenda is available on the event’s website.
Did you enjoy reading this article? Please subscribe to our newsletter to receive more stories like this directly in your inbox.
