Industry Report: New Media
Articles on the various new mediums for audiovisual creativity and the new horizons they are currently opening up
Industry / Market - Belgium/Europe
The Flanders Audiovisual Fund releases a new report on the use of artificial intelligence in audiovisual creation
The study asked about the intended and eventual usage of AI in requests for support in audiovisual projects, revealing low actual use but a diversity of arguments for and against its utilisation
The Council of the European Union publishes a report on the relationship between generative artificial intelligence and copyright
Member states have contributed to a policy questionnaire to discuss laws concerning ownership of AI content, highlighting key concerns set to impact audiovisual production and artistic creation
"Increased transparency would strengthen the sustainability of the sector in the long run"
Nina Vindum Rasmussen • Researcher, London School of Economics and Political Science
The scholar breaks down on one of her recent journal articles, which examines how screen workers interact with streaming data despite widespread secrecy
Institutions / Legislation - Europe
Professional organisations release a joint statement on generative artificial intelligence and the EU AI Act
Creative workers claim that the legal framework needs to be implemented in an effective way in order to enable authors and performers to exercise their rights
Francesco Mastrofini • CEO of Rainbow CGI and Educational Coordinator of the virtual production training course at LuceLabCinecittà
The CEO of Rainbow CGI spoke to us about Cinecittà’s new Virtual Production course, which he himself is coordinating, and the enormous potential offered by this new technology
The Giffoni Innovation Hub hosts a debate on the fight against revenge porn and on safeguarding minors within film and creative contexts
The initiatives discussed included a memorandum signed by the Italian Department for Electronic Communications, Broadcasting and Postal Services and the MIA designed to transmit educational messages
“France is the most mature market in Europe when it comes to XR and immersive games”
Casey Baltes and Ana Brzezińska • Vice-president, Tribeca Games and Immersive, and Tribeca Immersive curator
The Tribeca team members give us the low-down on the current state of XR production in Europe and further developments to come in mixed-reality production
“Ukraine’s audiovisual and cultural industries are strong and resilient,” say panellists at Cannes NEXT
CANNES 2023: The talk explored how the global content, digital and creative sectors can contribute to Ukraine's goals, and surveyed the current state of the country’s cultural and creative industries
Venice 2022 – Venice Production Bridge
At the Venice Production Bridge, experts discuss the environmental impact of immersive content
VENICE 2022: The speakers highlighted the importance of rapidly implementing eco-friendly practices, including the installation of reusable panels and the reduction of travel-related emissions
Producer Camille Donegan explores the groundbreaking impact of VR in film and other forms of audiovisual storytelling
The master class, organised by Screen Wexford, saw the expert offering an overview of the new opportunities brought by VR and the best principles to adopt when implementing user experience design
Venice 2021 - Venice Production Bridge
VR technologies and metaverses are set to change media production and entertainment modes, say panellists at the Venice Production Bridge
Experts discussed how creators are pushing the boundaries to create real-time, multi-person experiences ranging from festivals, live performance, games and other artistic forms
Venice 2021 - Venice Production Bridge
The challenges of independent immersive content rounded off this year’s Venice Production Bridge
VENICE 2021: The discussion focused on the issues posed by the platforms’ moral standards, how these can affect artistic expression and the main technical problems incurred in VR exhibition
