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Industry Report: New Media

Articles on the various new mediums for audiovisual creativity and the new horizons they are currently opening up

Industry Report: New Media
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At the Venice Production Bridge, French experts discuss XR distribution strategies

Venice 2022 – Venice Production Bridge

At the Venice Production Bridge, French experts discuss XR distribution strategies

VENICE 2022: During the talk, it emerged that marketing strategies are playing a much bigger role than in the past, affecting the whole creative process  

14 September 2022

At the Venice Production Bridge, experts discuss the environmental impact of immersive content

Venice 2022 – Venice Production Bridge

At the Venice Production Bridge, experts discuss the environmental impact of immersive content

VENICE 2022: The speakers highlighted the importance of rapidly implementing eco-friendly practices, including the installation of reusable panels and the reduction of travel-related emissions  

03 September 2022

Rain Rannu unveils new first look picture, details of his ‘NFT-expanded’ film, Free Money

Production / Funding - Estonia

Rain Rannu unveils new first look picture, details of his ‘NFT-expanded’ film, Free Money

The comedy drama by the writer-director tells three loosely interconnected stories about money, crypto, and investment culture  

26 July 2022

European distributors discussed innovative tools at Karlovy Vary

Karlovy Vary 2022 – KVIFF Eastern Promises

European distributors discussed innovative tools at Karlovy Vary

Europa Distribution organised the first edition of the Film Distribution Innovation Hub in partnership with the Eastern Promises Industry Days  

21 July 2022

Rosie May Bird Smith • Director of Herd Immunity

“Strangely, people have been asking if Brett Gelman has a twin”

Rosie May Bird Smith • Director of Herd Immunity

We sat down with the winner of the Papaya Young Creators competition, who delivered a compelling two-minute short about a man who falls victim to fake news  

28 June 2022

Papaya Young Creators announces the winners of its 2022 edition

Festivals / Awards - Poland

Papaya Young Creators announces the winners of its 2022 edition

On this occasion, the jury has awarded ten prizes, one honourable mention and four special prizes in four different categories  

24 June 2022

What future awaits film financing? The panellists at Cannes Next have their say

Cannes 2022 - Marché du Film

What future awaits film financing? The panellists at Cannes Next have their say

CANNES 2022: Following the announcement of MediaInvest, the event covered new financing models such as the blockchain-based Decentralized Pictures and XYZ Films’ “transatlantic model”  

24 May 2022

The wins of real-time technologies take centre stage at Cannes Next

Cannes 2022 - Marché du Film

The wins of real-time technologies take centre stage at Cannes Next

CANNES 2022: Real-time tech through Unreal Engine has the potential to improve a team’s creative work and communication while saving time and money  

24 May 2022

At Cannes Next, experts assess the potential of Europe as a global leader in virtual production

Cannes 2022 – Marché du Film

At Cannes Next, experts assess the potential of Europe as a global leader in virtual production

CANNES 2022: The benefits of virtual production and other new, state-of-the art tech will make filmmakers’ lives easier, but they are also set to change a significant part of the production workflow  

20 May 2022

Mark O'Connor to finance his next effort, Oui Cannes, through crypto currency

Production / Funding - Ireland

Mark O'Connor to finance his next effort, Oui Cannes, through crypto currency

The Irish filmmaker is teaming up with Movie Coin with the goal of getting the production fully financed through NFT sales and crypto crowd investment  

07 April 2022

Yannick Bossenmeyer • CEO, Cascade8

“The Blood Machines NFTs will provide their buyers with ownership of virtual collectibles, based on the film’s characters, spaceships and weapons”

Yannick Bossenmeyer • CEO, Cascade8

We chatted to the CEO of Logical Pictures’ tech branch, following the launch of an exclusive NFT collection for the film Blood Machines, announced two weeks ago  

28 February 2022

Producer Camille Donegan explores the groundbreaking impact of VR in film and other forms of audiovisual storytelling

Industry / Market - Ireland

Producer Camille Donegan explores the groundbreaking impact of VR in film and other forms of audiovisual storytelling

The master class, organised by Screen Wexford, saw the expert offering an overview of the new opportunities brought by VR and the best principles to adopt when implementing user experience design  

24 February 2022

The EFM examines the tech trends that will affect the future

Berlinale 2022 - EFM

The EFM examines the tech trends that will affect the future

BERLINALE 2022: The industry session focused on the innovations that are emerging in the tech world and are inevitably changing the landscape of the entertainment industries  

16 February 2022

At the Malta Film Week, experts discuss the convergence between gaming and film

Industry / Market - Malta

At the Malta Film Week, experts discuss the convergence between gaming and film

During the panel, experts covered several topics such as virtual production, game engines and market shifts  

04 February 2022

At the Malta Film Week, experts discussed how NFTs can change film, branding and storytelling

Industry / Market - Malta

At the Malta Film Week, experts discussed how NFTs can change film, branding and storytelling

The upcoming technological revolution will offer new spaces to tell and sell stories, but will also bring many challenges and some risks  

01 February 2022

At Tallinn's European Film Forum, experts explore the new frontiers of virtual production

Black Nights 2021 - Industry@Tallinn & Baltic Event

At Tallinn's European Film Forum, experts explore the new frontiers of virtual production

A cost-effective solution for European creators and producers, virtual production is set to shake up the whole filmmaking process in the coming years  

24 November 2021

FEST Espinho focuses on virtual production

FEST Espinho 2021 – FEST Espinho Industry

FEST Espinho focuses on virtual production

One of the festival’s Training Ground days was dedicated to this up-and-coming field, and involved input from Nancy Xu, Johannes Wilke, Evgeny Kalachikhin and Pedro Domingo  

04 November 2021

Katayoun Dibamehr and Avi Amar  • Producers, Floréal Films

"There are partners now in the virtual reality microcosm"

Katayoun Dibamehr and Avi Amar • Producers, Floréal Films

Having triumphed two years in a row in Venice by way of their virtual reality works, the heads of Paris-based firm talk to us about trends and the sector’s potential  

23 September 2021

VR technologies and metaverses are set to change media production and entertainment modes, say panellists at the Venice Production Bridge

Venice 2021 - Venice Production Bridge

VR technologies and metaverses are set to change media production and entertainment modes, say panellists at the Venice Production Bridge

Experts discussed how creators are pushing the boundaries to create real-time, multi-person experiences ranging from festivals, live performance, games and other artistic forms  

14 September 2021

The challenges of independent immersive content rounded off this year’s Venice Production Bridge

Venice 2021 - Venice Production Bridge

The challenges of independent immersive content rounded off this year’s Venice Production Bridge

VENICE 2021: The discussion focused on the issues posed by the platforms’ moral standards, how these can affect artistic expression and the main technical problems incurred in VR exhibition  

10 September 2021

WYTH expands its partnerships with leading training organisations

Industry / Market - Switzerland

WYTH expands its partnerships with leading training organisations

After EAVE, MIDPOINT Institute and ACE Producers will also rely on the innovative tech platform for their virtual classrooms  

21 June 2021

M:brane thinks outside and beyond the cinema box by talking science and nature

M:brane 2021

M:brane thinks outside and beyond the cinema box by talking science and nature

Great insights were to be had in Malmö when a group of visionaries shared their thoughts and ideas on how to show the world to a young audience  

18 March 2021

The Biennale College Cinema – Virtual Reality workshop draws to a close

Venice 2021 - Biennale College Cinema

The Biennale College Cinema – Virtual Reality workshop draws to a close

12 projects took part in the workshop hosted by the 5th Biennale College Cinema – Virtual Reality International initiative, but only one will be presented in Venice's VR Expanded line-up  

20 January 2021

How useful is AI for independent European cinema?

Cannes 2020 – Marché du Film

How useful is AI for independent European cinema?

CANNES NEXT: Swiss venture Largo.ai aims to help predict the box-office success of upcoming films at an early stage using a form of AI that can be harnessed by independent producers  

30 June 2020

The 2020 Cannes NEXT Summit unveils the innovations of the future

Cannes 2020 – Marché du Film

The 2020 Cannes NEXT Summit unveils the innovations of the future

CANNES NEXT: The event featured a series of presentations, keynote speeches and discussions on all of today's hot topics and how technology may be able to find solutions  

29 June 2020

Adaptive cinema aims to customise storytelling in the viewer-centric age

Cannes 2020 – Marché du Film

Adaptive cinema aims to customise storytelling in the viewer-centric age

CANNES NEXT: LMDP Co is developing the first biofeedback horror feature that adapts its emotional experience in real time, based on the viewers’ brain signals and expressions  

29 June 2020

Will blockchain be the solution for a European film registry?

Cannes 2020 – Marché du Film

Will blockchain be the solution for a European film registry?

CANNES NEXT: The first Cannes NEXT panel explored blockchain technology’s role in creating a unified film registry that would be of benefit to independent producers  

24 June 2020

Cannes XR Virtual to feature 55 XR works

Cannes 2020 – Marché du Film

Cannes XR Virtual to feature 55 XR works

The Marché du Film programme dedicated to virtual and augmented reality is all set to unspool, raring to present a range of innovative works and projects in development  

12 June 2020

Cannes XR Virtual offers a new space for new technologies

Cannes 2020 – Marché du Film

Cannes XR Virtual offers a new space for new technologies

In partnership with the Museum of Other Realities, Tribeca Film Festival, Kaleidoscope and VeeR, the Marché du Film’s cutting-edge event is gearing up to focus on the immersive industry  

12 May 2020

An intensive and stimulating 3rd VR Day at Luxembourg City Film Festival

Luxembourg 2020

An intensive and stimulating 3rd VR Day at Luxembourg City Film Festival

The third edition of the event brought together VR professionals to discuss the challenges and possibilities of the medium  

13 March 2020

The Biennale College Cinema’s Virtual Reality workshop selects three projects

Venice 2020 - Biennale College Cinema

The Biennale College Cinema’s Virtual Reality workshop selects three projects

For the first time ever, an entire workshop has been conducted in virtual form, with one of the three projects in question set to be presented at the 77th Venice Film Festival (2–12 September)  

09 March 2020

The Virtual Reality Pavilion is back in Luxembourg

Luxembourg 2020

The Virtual Reality Pavilion is back in Luxembourg

The Luxembourg City Film Festival will offer interactive experiences, a selection of VR films, an AI-based installation and a focus on the French production company Atlas V  

04 March 2020

EFM Horizon looks into the future of the film and creative industries

Berlinale 2020 - EFM

EFM Horizon looks into the future of the film and creative industries

The fourth edition of EFM's hub is dedicated to the social, artistic and technological developments of the coming years  

07 February 2020

The 13th IDFA DocLab new-media programme announces its winners

IDFA 2019

The 13th IDFA DocLab new-media programme announces its winners

Prizes for Best Digital Storytelling and Best Immersive Non-fiction Experience were awarded to the crème de la crème of this year’s projects at IDFA DocLab  

03 December 2019

REPORT: Venice VR 2019

Venice 2019 – Venice VR

REPORT: Venice VR 2019

We share our impressions after seeing 41 immersive projects included in the VR section of the 76th Venice International Film Festival  

15 September 2019

Michel Reilhac  • Venice VR co-curator, Venice International Film Festival

“The way interactivity is designed is becoming really sophisticated at the moment”

Michel Reilhac • Venice VR co-curator, Venice International Film Festival

We met up with Michel Reilhac, co-curator of the VR section of the 76th Venice International Film Festival, to talk about immersive storytelling and developments in the field of VR  

14 September 2019

VR experts debate “New Visions of Reality” in Warsaw

Industry – Poland

VR experts debate “New Visions of Reality” in Warsaw

Poland’s first conference dedicated to VR examined how immersive media changes our society, and welcomed specialists in the field from Denmark, France and Portugal, among others  

25 June 2019

Sven Slazenger • CEO, Interlake

"The biggest challenges when you combine traditional media and new technology are actually in human beings"

Sven Slazenger • CEO, Interlake

CANNES 2019: Sven Slazenger, CEO at digital change agent Interlake, discusses the benefits and challenges of the MediaTech Hub Potsdam  

24 May 2019

Philippe Reynaert • CEO, Wallimage

"We support start-ups and applications based on blockchain and AI technologies"

Philippe Reynaert • CEO, Wallimage

CANNES 2019: Philippe Reynaert, CEO at Wallimage, discusses the start-ups and applications the Belgian fund is supporting at the Marché du Film  

24 May 2019

Media Meets Tech at the Marché du Film’s NEXT

Cannes 2019 – Marché du Film

Media Meets Tech at the Marché du Film’s NEXT

CANNES 2019: A specialised summit introduced up-and-coming and innovative start-ups, and connected them with possible investors and accelerators during a series of presentations  

23 May 2019

Cannes XR devotes a whole day to the Augmented Reality Summit

Cannes 2019 – Marché du Film

Cannes XR devotes a whole day to the Augmented Reality Summit

CANNES 2019: The Marché du Film’s Cannes XR delved into the current status of AR experiences, their technical and narrative limitations, but also how they could enhance our real world  

22 May 2019

Tonje Hessen Schei • Director

"We have a technology here revolutionising our world"

Tonje Hessen Schei • Director

CANNES 2019: At the Marché du Film, documentary filmmaker Tonje Hessen Schei discusses the technologies that have helped her shape her work  

22 May 2019

Julie Brill • Corporate vice-president, Microsoft

"AI could help screenwriters and directors as they try to develop stories"

Julie Brill • Corporate vice-president, Microsoft

CANNES 2019: Julie Brill, corporate vice-president and General Counsel of Global Privacy & Regulatory Affairs deputy at Microsoft, discusses the strength of new technologies  

22 May 2019

Maria Tanjala, Irina Albita • Co-founders, FilmChain

"It's important to keep this bridge between all of the stakeholders and the technology giants"

Maria Tanjala, Irina Albita • Co-founders, FilmChain

CANNES 2019: We chatted to Maria Tanjala and Irina Albita, co-founders of FilmChain, a blockchain platform that works with film, TV & digital revenues, at the Marché du Film  

20 May 2019

Linda Petrikova • Manager, Decent Media Group

"Education is a big thing for blockchain technology"

Linda Petrikova • Manager, Decent Media Group

CANNES 2019: Linda Petrikova, manager of Decent Media Group, discusses advantages and challenges of the blockchain technology at the Marché du Film  

20 May 2019

Alan R Milligan • Co-founder and CEO, Motion

"People in Europe have pirated at least once last year and they are willing to pay"

Alan R Milligan • Co-founder and CEO, Motion

CANNES 2019: Motion co-founder and CEO Alan R Milligan discusses the latest devices that the peer-to-peer solution is currently offering to the market  

20 May 2019

René Louis Cacciuttolo • CEO, VRRoom

"Our goal is to meet many film festival programmers and organisers, producers and creators"

René Louis Cacciuttolo • CEO, VRRoom

CANNES 2019: We have met up with René Louis Cacciuttolo, CEO of VR-oriented media outlet VRRoom, at the innovation hub of the Marché du Film  

19 May 2019

Yohan Bouché  • CEO, Onirix

"We have to create a virtual cycle between venues, studios and viewers"

Yohan Bouché • CEO, Onirix

CANNES 2019: At the Marché du Film, Onirix CEO Yohan Bouché talks about advancing mass adoption of cinematic VR through premium and comfortable technology  

19 May 2019

Cannes gets engrossed in the 2019 Immersive Summit

Cannes 2019 – Marché du Film

Cannes gets engrossed in the 2019 Immersive Summit

CANNES 2019: The third Winston Baker Immersive Summit, in partnership with the Marché du Film’s Cannes XR, was dedicated to exploring how to make XR work from development to distribution  

19 May 2019

Maciej Glowiak  • Project manager, Immersify

"It was great to be here and demonstrate our technologies"

Maciej Glowiak • Project manager, Immersify

CANNES 2019: We met up with Maciej Glowiak to talk about Immersify, a project providing cutting edge tools for the next generation of immersive media, at the Marché du Film  

19 May 2019

Cannes’ Marché du Film explores location-based entertainment

Cannes 2019 – Marché du Film

Cannes’ Marché du Film explores location-based entertainment

CANNES 2019: The Marché’s Cannes XR focused on the options that location-based entertainment can explore in a bid to survive, evolve and, just maybe, become the future of VR  

19 May 2019

RAI Cinema presents its virtual-reality app

Cannes 2019 – Marché du Film

RAI Cinema presents its virtual-reality app

CANNES 2019: The Italian public broadcaster’s media company will have its own library of VR content, and its first cross-media project, Happy Birthday, has also been presented at Cannes  

17 May 2019

Cannes' Marché du Film announces the launch of Cannes XR

Cannes 2019 - Marché du Film

Cannes' Marché du Film announces the launch of Cannes XR

The festival's market bets on extended reality as it teams up with SpringboardVR to distribute immersive works to global audiences  

04 March 2019

EFM Horizon explores blockchain in motion

Berlinale 2019 – EFM

EFM Horizon explores blockchain in motion

BERLIN 2019: In continuation of a discussion which began last year, the EFM hub held an interactive session on the practical and direct challenges linked to this new technology  

11 February 2019

Blockchain and film distribution: the Europa Distribution panel at MIA

Rome 2018 - Industry

Blockchain and film distribution: the Europa Distribution panel at MIA

The European distributor network organised a panel on how new blockchain technology can be applied to film distribution at Rome's recent MIA - International Audiovisual Market  

05 November 2018

Ultra Reality, 360° VR at the Milano Film Festival

Industry - Italy

Ultra Reality, 360° VR at the Milano Film Festival

The audience at the Italian festival will be able to discover the potential of Virtual Reality at BASE Milano from today until 7 October  

04 October 2018

Marcin Łunkiewicz • VR producer

"VR shouldn't be reduced to a mere experience"

Marcin Łunkiewicz • VR producer

We sat down to chat with Marcin Łunkiewicz, founder of mimo.ooo, who has hosted a master class on Virtual Reality Cinema at the Let's CEE Film Festival  

20 April 2018

Virtual reality flourishes in Luxembourg

Festivals - Luxembourg

Virtual reality flourishes in Luxembourg

Luxembourg City Film Festival and Luxembourg Film Fund gave a general overview of what is currently being done in the field  

12 March 2018

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