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Industry Report: Jan Naszewski • Sales agent, New Europe Film Sales

Marketing campaigns for documentaries

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- It takes a lot of careful thinking and execution to be the number one in a marketing campaign

Screen Australia staged a one-day marketing workshop for documentary filmmakers in August 2010. The aim was to help producers get as much exposure as possible for their documentaries by keeping the audience in mind from the outset. Information provided on that day by Jackson Pellow, then a Screen Australia Marketing Executive, has been fed into this guide.

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