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Distrify, SDI launch film gifting scheme

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- A scheme that is a continuation of the online distributor’s ‘portable fundraiser’ project

Distrify, SDI launch film gifting scheme

The new initiative kicks off with the online release of Maja Borg’s Future My Love, about futurist Jacques Fresco new economic and social model.

This scheme is a continuation of the online distributor’s ‘portable fundraiser’ project – a collaboration with Scottish Documentary Institute with backing from Nesta.

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People will be able to pay a small fee to send a link to a friend or stranger to watch a film for free.

Distrify noted: “Viewers may buy for one or more people, or even an open invitation for viewers around the world to see the film if the ‘giver’ feels it is a film that should be shared and seen by many.”

Peter Gerard, CEO of Distrify, said: “This is the first time the Pay-it-Forward concept has been used for film distribution. We are excited.”

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