Industry Report: Distribution and Exhibition
Cinema attendance in the EU confirms strength in 2017
- European Audiovisual Observatory releases first estimates for European cinema attendance in 2017
On the occasion of the 68th Berlin International Film Festival the European Audiovisual Observatory releases its first estimates for European cinema attendance in 2017. In line with the high levels observed in the previous two years, the Observatory estimates that total admissions in the European Union decreased only slightly by 0.7% to 985 million tickets sold in 2017. While this is 6.6 million less than in 2016, it still represents the second highest admission level registered in the EU since 2004. 2017 results hence confirm the regained strength of the European theatrical market which had been declining from 2010 up until 2014. If you include non-EU territories in Europe, 2017 actually saw the highest admission levels of the past decades with estimated record admissions of over 1.29 billion tickets.
Cinema attendance in the European Union 2008-2017 provisional
In millions; estimated; calculated on a pro-forma basis for the 28 EU member states
In contrast to 2015 and 2016, admissions developed in a less homogeneous manner across Europe in 2017: cinema attendance increased in 13 and decreased in 7 EU markets, while remaining stable in 5 of the 25 EU markets for which provisional data were available. Geographically speaking the moderate decline in EU cinema attendance was primarily caused by a major drop in Italian admissions (-14.7 million, -12.9%) as well as a comparatively poor year-on-year performance in France (-3.8 million, -1.8%). Out of the five major EU markets, only the United Kingdom and Germany registered an increase in cinema attendance (with respectively +2.4 million, +1.4% and +1.2 million, +1%) while admissions reached record levels in Poland (+4.5 million, +8.7%), the Netherlands (+1.8 million, +5.3%), Romania (+1.5 million, +11.3%) and the Slovak Republic (+1.0 million, +18.1%).
Outside the EU, the Russian market surpassed the 200 million benchmark for the first time, jumping by 9.7% to 213.6 million admissions. This is the highest level achieved in recent history and further strengthens Russia's position as the first European market in terms of admissions.After a two year stagnation period Turkey, the seventhlargest European cinema market, registered an equally impressive growth in cinema attendance with admissions growing by 22.1% from 58.3 million to 71.2 million tickets sold. Norway on the other hand registered a 10.4% decline from its 2016 admissions record.
It is too early to analyse EU admissions by origin, but the first figures already available would seem to suggest that both European films and US films registered a slight year-on-year decline in admissions. As in 2016, it looks as though there were no break-away successes as no single film seems to have generated more than 30 million admissions in 2017. Top ranking films in the EU include Star Wars: The Last of the Jedi (US), Beauty and the Beast (US) and Despicable Me 3 (US).
Compared to 2016, national market shares of EU films increased in 11 and declined in 13 of the 24 EU markets for which 2017 data were available. France and the UK (including US studio inward investment films) were once again the EU markets with the highest national market share (both with 37.4%) followed by Finland (27.0%), Germany (23.9%), Poland (23.4%), the Czech Republic (22.3%), the Slovak Republic (21.4%) and Lithuania (21.3%). Outside the EU, Turkey confirmed its leading position in terms of national market share with Turkish films capturing 56.5% of admissions in 2017.
Key Cinema Data in European Countries 2016 -2017 provisional
1) Based on admissions except for GB and IE where it is based on GBO. Includes minority co-productions with the exception of CH, DK and ES.
2) National market share for UK qualifying films based on GBO in the UK & Ireland up to and incl 21/01/2018 (incl minority co-productions and US studio-backed films).
Source: European Audiovisual Observatory
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