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Industry / Market - Sweden/Finland/Denmark/ Norway/Iceland/Netherlands/Poland/USA

Industry Report: Distribution, Exhibition and Streaming

Viaplay and NBCUniversal Global Distribution ink a multi-year content deal

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The new partnership, covering more than 400 titles, will make Viaplay the exclusive streaming home of DreamWorks Animation series in all five Nordic countries, the Netherlands and Poland

Viaplay and NBCUniversal Global Distribution ink a multi-year content deal
Madagascar: A Little Wild (© DreamWorks Animation)

Viaplay and NBCUniversal Global Distribution have sealed a multi-year content deal, which will make the former the exclusive streaming home of DreamWorks Animation series in all five Nordic countries (Sweden, Finland, Norway, Denmark and Iceland) as well as in the Netherlands and Poland.

In detail, the agreement covers over 400 animated, live-action and non-scripted episodes, including iconic franchises such as Madagascar, The Croods and How to Train Your Dragon.

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Titles secured exclusively for Viaplay through this deal include animated series such as Madagascar: A Little Wild, Abominable & the Invisible City, The Croods: Family Tree, Dragons: The Nine Realms, Dragons Rescue Riders: Heroes of the Sky and TrollsTopia, along with classic franchises such as Shrek and Kung Fu Panda. All of this content will be shown on the Nordic streaming platform with local-language dubbing or subtitles.

The deal also includes Dodger, the new comedy-drama from Universal International Studios, a division of Universal Studio Group, created by Emmy Award-winning and BAFTA-nominated Rhys Thomas. The family adventure series stars Christopher Eccleston, David Threlfall, Billy Jenkins and Saira Choudhry. Additional animated titles, non-scripted children’s content and live-action scripted children’s shows from streaming service Peacock, including the musical comedy Take Note, are also part of the agreement.

Viaplay’s younger audiences will be able to access this raft of new NBCU child-friendly content starting from spring 2022. Commenting on the partnership, NENT Group’s chief content officer, Filippa Wallestam, said: “In our broad markets, we want Viaplay to offer something for everyone. The characters from DreamWorks Animation franchises such as Madagascar and How to Train Your Dragon are favourites of younger viewers around the world. We’re proud to become the exclusive home of new series featuring these instantly recognisable figures – both across the Nordic region and in our newest markets: Poland and the Netherlands.”

Belinda Menendez, president and chief revenue officer of NBCUniversal Global Distribution, added: “We are delighted to expand upon our long-standing relationship with Viaplay through this new deal. We are extremely proud of our extensive portfolio of engaging, kid-friendly stories from DreamWorks Animation, Universal International Studios, Peacock and more. We can’t wait for Viaplay’s viewers to soon experience a wide array of beloved programming that the entire family can enjoy together.”

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