Industry / Market - Europe
Industry Report: Green Industry Initiatives and Sustainability
The European Audiovisual Observatory publishes a report on the audiovisual sector’s green transition
The study provides a valuable resource for professionals seeking to understand current legislative trends, best practices and the tools available to reduce the industry’s environmental footprint

Yesterday, the European Audiovisual Observatory (EAO) unveiled its latest free report, titled “Green Transition in the Audiovisual Sector”. The study offers a detailed overview of how the film and audiovisual industries are responding to the environmental crisis. Authored by Eric Munch, the research provides a valuable resource for professionals seeking to understand current legislative trends, best practices and the tools available to reduce the industry’s environmental footprint.
The report opens with an overview of the audiovisual sector’s direct and indirect environmental impacts, with particular attention paid to the carbon emissions generated by on-location shoots. It highlights findings from key studies and includes examples of initiatives that are setting new standards in sustainability. One such case is Sky Studios Elstree, whose commitment to technical innovation and extensive recycling practices illustrates a practical path forward.
A substantial portion of the study is dedicated to the environmental implications of digital transformation. Munch reflects on the growing energy demands of data centres servicing streaming platforms and content distribution networks, while also addressing the emerging ecological concerns linked to artificial intelligence.
Legislation takes centre stage in the third chapter, which examines environmental regulations at both the international and the European levels. The Paris Agreement and the European Union’s Creative Europe programme are among the key frameworks discussed. The study also touches upon the broader implications of recent EU directives, including the Corporate Sustainability Reporting Directive (CSRD) and the Energy Efficiency Directive, and how they may contribute to shaping greener practices across the sector.
National case studies follow, with a spotlight on Austria, France, Germany and the UK. These examples illustrate how sustainability is being integrated into domestic legislation and film-funding criteria. The report underlines the strategic role that national film agencies can play in incentivising change.
The final chapters focus on pan-European initiatives such as the MEDIA programme and Eurimages, which have begun to factor sustainable production practices into their funding decisions. In addition, the report surveys current carbon footprint calculators, sustainability rating tools, and collaborative platforms that are helping industry players measure, manage and reduce their environmental impact.
By mapping out the current landscape and highlighting actionable strategies, “Green Transition in the Audiovisual Sector” should offer a useful reference point for professionals seeking to align their practices with sustainability goals.
The full report is available to peruse here.
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