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Industry Report: Forum d'Avignon: Which Culture for Europe?

The factory of innovation

- Can we “create” new creative methods in order to improve our economy and society? The factory of innovation – management and creation, perspectives for the economic growth

Kurt Salmon survey

The factory of innovation – Management and creation, perspectives for the economic growth

Can we “create” new creative methods in order to improve our economy and society? At first sight, associating management and creation could be perceived as a kind of provocation for those who consider art as a result of their individual production, coming from an intuition belonging to the emotional universe and which escape from the territory of rationality.

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However, the survey headed from Kurt Salmon shows us the more and more significant fusion of culture and economy, underlining also the importance of cultural and creative industries, which represent an ever-growing proportion of the gross domestic product in the whole world. The results of the survey confirm that the role of cultural investment has gained importance in the last years, for its weight in the economy and  for its positive effects on the territories, as well as for its social cohesion.

You can download the study here.

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