Industry Report: Forum d'Avignon: Which Culture for Europe?
Carte blanche to the Forum d'Avignon. Who holds the power?
by Kurt Salmon - www.forum-avignon.org
- 48% - that is the publisher's share for a digital book or film (as against 30% of the price excluding tax for a paper book, and 17% for physical DVDs). This study aims to address the 'power' relations between the 'consumers' of cultural products and businesses, between creators and brands, and between the ICC and the ITC in order to control the value chain. Lastly, the study suggests a number of proposals for things that could be done in order to create a more virtuous ecosystem.
"CREATORS, PRODUCERS, DISTRIBUTORS, CONSUMERS, PUBLIC AUTHORITIES... WHO REALLY HAS OVERALL CONTROL?" BY KURT SALMON
The key figure: 48% corresponds to the commission gained by a digital book or film editor (versus 30% of the non-taxed price for a paperback book, and 17% for physical copies of DVDs).
Based on a double survey led at the international scale (on the “consumption”, interests and perspectives of cultural “consumption” of 5,000 consumers in four countries– France, Germany, USA, China …) and at the individual level (30 to 50 interviews of main ICC stakeholders of the value chain), the study tackles the relations between the following ‘powers’, the consumers of cultural products and their firms, the creators and brands, the CCI and ICT, in order to control the value chain. At last, the study suggests some proposals that could be drawn to make the ecosystem more virtuous.
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