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by Álex de la Iglesia


The zest of life’ was the Coca-Cola slogan that once catapulted Roberto into an advertising career. But that was long ago. Nowadays, whenever this unemployed father contacts the company where he used to work his now-successful former colleagues feign absence. Nobody it seems has any time for the man that once invented Coca-Cola’s catchphrase. Desperate, Roberto is determined to at least pay a visit to the hotel where he once spent his honeymoon. But even this building has now disappeared and in its place excavations have unearthed a massive amphitheatre. A career-minded mayor and a thrilled museum director are excitedly looking forward to the grand opening of this gem of ancient history. But the members of the press present at the event all seem to be missing the point and Roberto is the only one who decides to take a closer look. In doing so, he takes a fall and finds himself caught unwittingly in a very precarious position. All of a sudden, it’s a matter of life and death and everybody takes an interest in him. Even Roberto is seduced into bargaining over the value of his life as a sensational event. LA CHISPA DE LA VIDA is a biting satire about the machinations of today’s sensation-hungry media.

international title: As Luck Would Have It
original title: La chispa de la vida
country: Spain
sales agent: 6 Sales Entertainment Group
year: 2012
genre: fiction
directed by: Álex de la Iglesia
film run: 95'
release date: ES 13/01/2012, PL 13/04/2012, FR 12/12/2012
screenplay: Randy Feldman
cast: José Mota, Salma Hayek, Blanca Portillo, Juan Luis Galiardo, Fernando Tejero, Manuel Tallafé, Antonio Garrido, Eduardo Casanova, Nerea Camacho, Joaquín Climent
cinematography by: Kiko de la Rica
producer: Franck Ribière, Vérane Frédiani
production: Trivisión, S.L., Double Nickel Entertainment/New York
distributor: Alta Films, DistriB Films
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