A racist decides to burn the Qu’ran as an act of free speech in Norway. This is the extent of the logic behind Lars Thorsen’s publicity stunts for his Islamophobic hate group, Stop the Islamization of Norway (SIAN). Thorsen’s antics are unoriginal and offensive, but his protests have the desired dual effect of attracting attention (and outrage) and forcing the police to protect his right to self-expression. To understand SIAN’s inner workings and strategies, the filmmakers present themselves as neutral journalists to Thorsen and his followers.