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MARKET UK

High Point acquires Indian flavour

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UK sales company High Point Media Group has inked a deal with Indian film company Pritish Nandy Communications (PNC) to sell their titles in Europe and internationally. The deal will begin with PNC’s new film Last Chance Mumbai, described as ‘the other side of Mumbai to Slumdog [+see also:
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,’ directed by Saeed Akhtar Mirza.

Post his last film Naseem (1995), which was a Directors’ Fortnight selection at Cannes, Mirza had devoted himself to teaching film. Talking about his comeback film Mirza said, “It’s about the city basically – there’s a love story, an aspirational story of a migrant worker, a thief, a cop and what have you. It’s a mosaic of wonderful stories…all interwoven. There is wisdom, humour and nonsense in the film. It all comes together. It’s a holistic vision of the city and its people and their lives.”

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PNC was one of the first Indian film companies to go corporate and the first to get Superbrand status. Their films include Sudhir Mishra’s Berlin selection Hazaaron Khwaishein Aisi and Ismail Merchant’s The Mystic Masseur, which they produced in association with Merchant Ivory Productions.

High Point’s Carey Fitzgerald said, “India, right now, is a very exciting place for film. Not just for his impeccable track record as a producer, but also his vision for the future of Indian cinema, we are thrilled to be working with a force as innovative and forward looking as Pritish Nandy.”

PNC’s Pritish Nandy said, “We are delighted to join hands with Carey and take our films to a larger global audience than Indian films actually succeed in reaching. We believe High Point with its expertise and experience can help us enhance our international reach and grow the new idiom of Bollywood.”

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