ViacomCBS joins forces with Sky to launch Paramount+ in Europe
- The premium streaming service will be available in the UK, Ireland, Italy, Germany, Switzerland and Austria in 2022
In a press release published on 5 August, ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc. and Sky, part of Comcast Corporation, announced the launch of Paramount+ on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria in 2022. The decision is part of a new multi-year distribution agreement that also includes the extended carriage of ViacomCBS’ leading portfolio of pay TV channels and the renewal of Sky as an ad sales partner in select markets.
“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount+ to new audiences in all Sky markets, including the UK, Ireland, Italy, and GSA. This transformative distribution deal is key to accelerating our global ambitions in streaming while also supporting Sky’s strategic objectives to better serve audiences with greater flexibility in how they consume our content across all platforms,” stated Raffaele Annecchino, President and Chief Executive Officer, ViacomCBS Networks International. Sky’s Executive VP and Chief Executive for Europe and the UK Stephen van Rooyen added: “This is another example of how we are innovating for our customers and further aggregating all the best apps and content together in one place on Sky Q, giving them more great TV to watch than ever before. Paramount+ is an excellent service with a huge range of fantastic films and TV series, and our new, broader agreement with ViacomCBS will benefit both businesses.”
Upon launch, Sky Cinema users will get the bonus of Paramount+ with no additional cost, and will be provided access to over 10,000 hours of extra content. As part of this partnership, Paramount Pictures’ features will remain available on Sky Cinema in the UK and will join Sky Cinema in Germany and Italy in 2022. All other Sky customers will be able to subscribe to Paramount+ as an add-on to their account.
Titles that will become available through 2022 in the target territories include a collection of scripted Paramount+ originals and “new takes on iconic franchises,” including HALO, The Offer and the new iCarly series. Through Showtime, the service will offer The Man Who Fell to Earth, Ripley, Super Pumped and American Gigolo, in addition to other titles from ViacomCBS, such as Kamp Koral: SpongeBob’s Under Years, Star Trek: Prodigy and MTV Unplugged. Furthermore, the service promises to feature a collection of new premieres and fan favourites such as films from the Mission Impossible and Transformer sagas.
Meanwhile, ViacomCBS renewed its multi-year agreement with Sky as an ad sales partner for all platforms and channels in the UK and Italy. Sky Media will continue to handle ad sales across the ViacomCBS portfolio of channels, including Channel 5 in the UK, where ViacomCBS and Channel 5 will benefit from Sky Media’s market-leading innovation in addressable advertising.
Paramount+ will also be available direct-to-consumer in the target territories through a dedicated app for iOS and Android and across supported connected TV devices and OTT platforms. Pricing and local content offering will be announced at a later date. Other terms of the agreements are yet to be disclosed.
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