03/12/2002 - Italia Cinema and the Film Council earmark Euros300,000 to promote 4 Italian films in UK theatres

Italia Cinema and Film Council are working together to support Italian cinema in the United Kingdom. The two countries will split the Euros 300,000 cost of promoting four Italian films in the UK.
“The British are ready to support us and even the French have allowed us to use their London screening room. It is fundamentally important to create European synergies,” said Marina Cicogna in a speech at the presentation of a survey by the BNL-Bocconi into the diffusion of Italian cinema abroad. “Our films are no longer fashionable abroad but they could popular once more,” said the president of Italia Cinema who also spoke of the newfound attention to Italian cinema demonstrated by growing markets like Japan, China and Russia.

(Translated from Italian)