Antena 3 Films overtakes Telecinco Cinema as Spanish film leader
by Sergio Ríos Pérez
Ahead of the ICAA’s official annual figures, which are usually announced around March, 2010 has confirmed the undeniable grip of private broadcasters on the Spanish box office through their production arms.
While in 2009 Telecinco Cinema achieved immense success with Agora [+see also:
film profile], Cell 211 [+see also:
interview: Daniel Monzón
film profile] and Spanish Movie [+see also:
film profile], in 2010 Antena 3 Films dominated, with a slate that included the five most popular domestic productions: Fernando González Molina’s Three Steps Above Heaven [+see also:
film profile], Guillem Morales’s Julia’s Eyes [+see also:
film profile], Nacho García Velilla’s To Hell with the Ugly [+see also:
film profile], Woody Allen’s You Will Meet A Tall Dark Stranger [+see also:
film profile] (co-produced with Mediapro and the US) and Andrucha Waddington’s Spanish/Brazilian title Lope [+see also:
film profile], in that order; and six of the ten highest-grossing films (besides the five previously mentioned films, Emilio Aragón’s Paper Birds [+see also:
film profile], in tenth position).
According to provisional figures, Antena 3 Films’s market share in Spanish cinema for 2010 is approximately 50%. Telecinco Cinema achieved 39% in 2009, although that year total takings for local productions were much higher (the drop for 2010, still to be confirmed, is estimated to be around 40%).
Antena 3’s recipe for success will continue to hinge on three axes – genre films, comedies with great television appeal and teen love stories. This is shown by its strongest titles lined up for 2011: Juan Carlos Fresnadillo’s English-language thriller Intruders; comedies No Lo Llames Amor, Llámalo X (“Don’t Call It Love, Call It X”) by Oriol Capel, Torrente 4 by Santiago Segura and No Control [+see also:
film profile] by Borja Cobeaga (which opened on January 5 to modest results); and another adaptation by González Molina of a Federico Moccia novel, Tengo Ganas de Ti (“I Want You”).
(Translated from Spanish)
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