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BOX OFFICE Italy

Zalone to overtake Benigni? Not yet

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Che bella giornata [+see also:
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, the second film written by and starring Checco Zalone, and directed by Gennaro Nunziante (see news), has grossed nearly €31.5m after only 10 days on screens, according to Cinetel data.

The box office champion of all time of Italian cinema is still Roberto Benigni’s Life is Beautiful, which earned three Oscars and €31.231m in 1997. But in 1997-98 Cinetel only covered 70% of Italy, while today it gleans information for 85% of the film market. Box office for Life is Beautiful, on the basis of SIAE admissions data, places the gross at €47.7m.

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SIAE numbers show that Life is Beautiful garnered 5.7 million admissions, while Zalone’s film has so far sold 4.8 million tickets.

The goal has yet to be reached, but Che bella giornata producer Pietro Valsecchi says he wants the film to earn over €40m, a very plausible target.

(Translated from Italian)

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