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TRAINING Luxembourg

EAVE Film Marketing Workshop

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EAVE Film Marketing Workshop

Film Marketing Workshop (FMW) from December 1-5, 2010. Over 30 producers and film professionals from the world over gathered in Luxembourg to better understand film marketing strategies.

During the five-day workshop, participants attended a series of lectures by a panel of experts on the different stages of the marketing process and several private tutorials in which they presented their own projects and asked for expert advice. EAVE also offered a case study of Swedish blockbuster Easy Money [+see also:
trailer
film profile
]
(Snabba Cash), with its producer, to discuss the film’s domestic marketing strategies and define various, even alternative strategies for its foreign releases.

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Read the rest of the report here.

(Translated from Spanish)

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