08/02/2003 - Emir Kusturica launches the directorial debut of a new young Serbian director, Dusan Milic, with a German-Italian coproduction

A love story between a supermarket check-out girl and the man who’s kidnapped her: Jagodo u supermarketu is Dusan Milic’s directorial feature debut. Scheduled for screening in Panorama, the film was produced by Emir Kusturica, together with Pegasos Film in Cologne, Germany and Italy’s Fandango.
“It is a caricature of contemporary society,” the director confided, “as well as a snapshot of what we are experiencing in Serbia”, a society that has lost its identity and where violence is the only form of affirmation.
Jagoda u supermarketu stars Srodan Todorovix as a “warrior fighting the modern lifestyle”. In revenge for an offence to his grandmother, he takes the customers and staff of a supermarket owned by an American company hostage. He demands more respect with respect to interpersonal relationships. As the police try to defuse a potentially explosive situation using psychology, the assault forces ready themselves to attack, and the “ordinary people” outside the emporium chant verses in support of the modern-day Robin Hood. Meanwhile inside, in an atmosphere full of tear gas and noise, an incredible love story begins between a hostage and her captor: all that either of them ever wanted was someone to love.

(Translated from Italian)