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INDUSTRY UK

Creative England outlines £4.5m blueprint

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Creative England, the new umbrella body that incorporates the country’s former Regional Screen Agencies, will get £4.5 million from the British Film Institute and other sources for its first year of operation.

The agency has set out a draft film strategy for 2011/12 and is awaiting responses from the UK film industry. The three core priorities are developing creative talent, nurturing film culture and helping to maximise inward investment.

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Creative England Chairman John Newbigin said, “Creative England presents a great opportunity to help creative industries flourish in the English regions. It builds on the work of the Screen Agencies and will continue to support a full range of film activity, cultural as well as commercial. But it will also support talented individuals and independent businesses across the creative sector, not just in film and television.

Creative England will have hubs in Manchester, Birmingham and Bristol. However, in moving to this new structure, Creative England is emphatic that the network must serve business and talent right across the English regions. The hubs will work with locally based companies and sector organisations across the country to ensure that support reaches the industry wherever it is needed.”

Film London will remain outside the Creative England structure, and will manage the UK’s national inward investment function for film.

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