Exhibitors: "optimism, regardless"
Despite a disappointing 2002 and a 13 per cent drop in attendance so far in 2003, French theatrical exhibitors are resolute that better times will come for the 5,300 cinemas they own and/or run.
According to a survey that film weekly, Le Film Français commissioned from Médiamétrie, 75 per cent of exhibitors interviewed are convinced that business will improve over the coming three years. 81 per cent feel their January-June 2003 line-ups are strong and will pay dividends in terms of attendance. 90 per cent attributed their serenity to the excellent relationship with distributors.
However some doubts remain. Exhibitors are very worried by the impact of the implementarion of the Leclerc Project on the Nantes region, and in particular by the huge number of releases scheduled that will flood the market during the last three months of 2003, with respect to a dearth in titles for the summer.
Just 22 per cent of those contacted complained about the insufficient number of prints produced for certain titles. Almost 68 per cent was unhappy about the lack of promotional tours that touched the French provinces. Paradoxically, this survey also revealed a wide-ranging negative impact of the unlimited access card system with 73 per cent of exhibitors openly hostile and 56 per cent feeling the system has impacted positively on attendance.
(Translated from French)
Did you enjoy reading this article? Please subscribe to our newsletter to receive more stories like this directly in your inbox.