Spanish cinema in conquest mode at the AFM
- Many sales agencies, several under the Cinema from Spain umbrella, are at the Santa Monica film market peddling the season's most notable Spanish productions
These days, Spanish cinema is trying to extend its exceptional spell of good health at the American Film Market, an event that started on October 31 and is to last until November 7 in Santa Monica, California. With the aim to boost the international character of Spanish cinema via sales and co-production, producer federation FAPAE, with the support of the ICAA among others, has taken Cinema from Spain, an umbrella of various international sales agencies, to the American event.
The AFM, a key event to make contact with both the North and South American markets, has become an unmissable event for international sales agents such as DeAPlaneta, Imagina Int'l Sales, Latido Films, Vertice Sales, 6Sales, Dreamcatchers, Filmax International, and Film Factory Ent.
Some of the season's most notable Spanish productions are to be screened during the event, such as Spain's submission for the 2013 Oscar for best film in a foreign language, Pablo Berger's Snow White [+see also:
interview: Pablo Berger
film profile], a film that went down well in Toronto. Other titles are to include Jorge Torregrossa's The End [+see also:
film profile], the opening film at the Sevilla Film Festival last Friday, Daniel Calparsoro's Invasor [+see also:
film profile] (lit. "Invader" - photo), a film unveiled in Sitges, Oscar-winning director Fernando Trueba's The Artist and the Model [+see also:
film profile], Fernando González Molina's I Want You [+see also:
film profile], a film that up until now has done incredibly well outside Spain, and Oriol Paulo's Rodar y Rodar-produced thriller The Body [+see also:
Alongside these completed films, several projects in various phases of production are also to be presented to buyers at the event, such as Hernán Golfrid's Tesis sobre un homicidio (lit. "Thesis on a homicide" - represented by Latido Films, pre-production), Daniel Sánchez Arévalo's My Family and Other Hooligans (Film Factory Ent., editing), Alejandro Ezcurdia's Tres60 (DeAPlaneta, production), Fernando Colomo's La banda Picasso (lit. "Picasso's gang" - Imagina, post-production), and Miguel Ángel Vivas's Esta noche moriré (lit. "Tonight I will die" - Filmax Int., pre-production).
The different agencies have not hesitated to stress the importance of the event where, according to those in charge of Imagina, "the Latin American industry, key for films in Spanish, has more of a presence than at European markets like Cannes or Berlin".
(Translated from Spanish)
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