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FESTIVALS France

MyFrenchFilmFestival, a pioneer in new territories

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- An exciting selection for the third online festival organised by Unifrance from January 17. iTunes is now one of the festival’s partner platforms

Continuing its exploring of new online territories, Unifrance, the agency for French cinema’s promotion worldwide, has revealed the details of the third edition of its web-based MyFrenchFilmFestival to be held from January 17 to February 17, 2013, in 12 languages and on 19 platforms.

After astounding results in 2012 (more that 1.3 million viewers compared to 40,000 for its first edition), the event is now to be extended by a week. And, despite receipts still not being consequential, international sales agents submitted many more films (60 features) for the 2013 selection.

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MyFrenchFilmFestival has selected ten features, including titles that have been to Cannes (Moussa Touré’s The Pirogue [+see also:
trailer
film profile
]
and Christian Rouaud’s Larzac [+see also:
trailer
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), Venice (Philippe Faucon’s La Désintégration and Cyril Mennegun’s Louise Wimmer [+see also:
film review
trailer
film profile
]
), and Locarno (Patricia Mazuy’s Sport de filles [+see also:
trailer
film profile
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), as well as Djinn Carrenard’s Donoma [+see also:
film review
trailer
film profile
]
(2011 Louis-Delluc Prize for Best First Film), Jean-Marc Moutout’s Early One Morning [+see also:
trailer
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]
, Pierre Pinaud’s On Air [+see also:
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, Romain Levy’s Radiostars [+see also:
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, and Thierry Binisti’s A Bottle in the Gaza Sea [+see also:
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film profile
]
. The selection is completed by ten shorts and a French classic (Les Tontons Flingueurs).

Itunes and Curzon (United Kingdom) are now to feature among the festival’s partner platforms. They will join Dailymotion, Youku Tudou (China), Vudu and Eurocinema (United States), Universciné and Numéricable (France), Filmin and Yomvi-Canal + (Spain), Goodmovies (Germany), Orange (Poland), Volta (Ireland), Lekino (Switzerland), Flimmit (Austria), Now.ru (Russia), Digiturk (Turkey), and Illico (Quebec). The selected films will sometimes be viewable for free (notably in Latin America, Russia, China, and Poland).

Besides the three awards from the audience, the international press, and social media, there will also be a new award from a jury of filmmakers presided by Oscar-winning director Michel Hazanavicius to include Italian filmmaker Emanuele Crialese, Argentinian filmmaker Lucrecia Martel, and Chinese director Wang Xiaoshuai.

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(Translated from French)

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