High Point downloads App
by Naman Ramachandran
- Thriller channels innovative technology as release strategy
UK’s High Point has acquired world rights for director Bobby Boermans’ (Claustrofobia) thriller App [+see also:
film profile] (photo), produced by 2CFilm. The film is about a young woman being blackmailed by a malicious app called Iris, mysteriously downloaded on her smartphone. App opens in the Netherlands across 110 screens on April 4. Rather than being asked to switch off their phones, audiences will instead be asked to turn their phones on. The film’s app directly links to a real life phone app developed by 2CFilm in partnership with Service2Media.
Audiences with the app will get a fully integrated second screen on their phones and will receive the same sinister messages from Iris alongside characters in the film and, in addition, will get special access to complementary scenes and information beyond what’s on the cinema screen. Modelled on SyncNow digital watermarking by Civolution, the app draws on the same Automatic Content Recognition technology that Shazam and Soundhound use.
High Point Managing Director Carey Fitzgerald said, “Thinking right inside the minds of its young, technically evolved audience, 2CFilm shows thrilling creativity and innovation in the way it seeks to unite different media platforms. This is exactly the kind of filmmaking that gets us excited and we’re delighted to be joining 2CFILM.”
Kees Abrahams, co-founder of 2CFILM, said, “App is revolutionary in cinema – it presents an exciting challenge to the way audiences think about the medium, and this deal means that it has the potential to transform cinema around the world. We are looking forward to seeing how the concept is received by audiences far and wide.”
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