MK2 opens its Cinema Paradiso
- The biggest Drive-In ever set up in a capital open its doors today in the nave of the Grand Palais
Having renounced its direct activity as a distributor at the beginning of the year (now outsourced to Diaphana), the MK2 group managed by Marin and Nathanaël Karmitz gives a glamorous new orientation to its original vocation as an operator (the company also handles production and international sales) by opening today, in Paris, Cinéma Paradiso, the biggest Drive-In (capacity of 1000 in Fiat 500 seats) ever set up in a capital.
Until June 21st, two screenings a day of cult films are on the programme in the nave of the Grand Palais and on the world's biggest ephemeral screen. Food stalls, video games, rollerblades, trendy boutiques and clubbing will complete this concept both original and vintage in a location that will be open from 11 a.m. to late in the night. The operation already seems to be a success since 20,000 tickets were bought as soon as they went on sale. Amongst other things, the programme features The Big Lebowski, American Graffiti, Taxi Driver, Saturday Night Fever, Psycho, Goldfinger, Annie Hall and The Young Girls of Rochefort.
MK2, which runs 10 cinemas in Paris with a total of 60 screens, is the N°1 art house circuit in France.
(Translated from French)
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