The TIDE Experiment, act 2
by Fabien Lemercier
- After Viramundo, the experiment of pan-European and multi-media releases continues with Magnifica Presenza by Ferzan Ozpetek
"When I direct a movie, one of my ambitions is to share it with spectators, no matter where they are. I am therefore very happy that Magnifica Presenza [+see also:
film profile] will be travelling this summer through Europe and that French, Austrian, British and Irish spectators will be able to discover this personal work in theatres or/and at home in VoD.” Italian director Ferzan Ozpetek, nominated seven times with this film (read the review) in the David di Donatello Awards 2012 (notably in the categories for Best Director and Best Actor for Elio Germano) does not hide his support for The TIDE Experiment, the experiment for pan-European and multi-media releases initiated in the spring with the documentary Viramundo [+see also:
From July 10th, Magnifica Presenza will be available for three weeks on iTunes and the VoD service of Orange TV. Then it will be launched by DistriB Films on July 31st in about 15 cinemas in France (including the Utopia network theatres and the Cinéma des Cinéastes in Paris). Le film will then be released simultaneously in VoD and in theatres, on August 23rd in Austria, (via Filmladen) and October 4th in Great Britain and Ireland (Peccadillo Pictures). Strategies and marketing tools were shared by the TIDE partners. According to François Scippa-Kohn (DistriB Films), "thanks to these shared marketing costs, the distributor is not polluted; he can focus on the most important thing: marketing, marketing, marketing! For Distrib Films, the experience is 100% positive. And we are impatient to see the release on VoD and in theatres. We will see what worked well and what needs to be improved."
Coordinated by the ARP (Société civile des Auteurs, Réalisateurs, Producteurs) with the backing of Programme Media, Europa Distribution, Under the Milky Way, The Film Agency and four international sales companies (Fandango Portobello Sales, Urban Distribution International, Wide Management and Goldcrest Films Sales), The TIDE Experiment tests new models for the diffusion and distribution of independent European works, especially for films released on a restricted number of screens. In total, the experiment will encompass ten releases (including four in 2013).
(Translated from French)
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