18/09/2013 - Transmedia company to distribute and develop shorts based on anthology graphic novels

beActive Books, the publishing arm of the transmedia production company beActive, has announced a partnership with Dublin based comic book creators and publishers Lightning Strike. beActive Books will handle the digital distribution of previous and upcoming issues of the Lightning Strike Presents anthology graphic novels on platforms such as Comixology, Comics Plus, Amazon and Apple iBookStore. beActive will also produce motion comics short films based on the stories and characters published in the graphic novels.

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Eoin McAuley, founder of Lightning Strike, said, “Our main goal has always been to highlight the phenomenal level of comic book talent here in Ireland. Often the trend has been that if you wanted to make it in the comic book industry that you had to take your work over to the UK or America. Now, thanks to the combined efforts of beActive and Lightning Strike, we are reversing this trend by supporting the talent here in Ireland and showcasing it to the world. A grand adventure lies ahead of us and we can’t wait to see what the future holds.

Triona Campbell from beActive Dublin said, “This deal comes from the companies DNA to find, partner and work with the very best local talent and entrepreneurs and bring that work to an international stage using all the resources we can offer - we believe there is an audience both in Ireland and internationally for great comics with great stories at their core and we are using what we know about new technology and digital distribution platforms to bring those stories to new markets.”