The Pompeii phenomenon re-emerges from its volcanic ashes
- The documentary produced by the British Museum is just behind Hunger Games for its average revenue per screen and is returning to many cities
Screenings on November 25 and November 26 of documentary film Pompeii were a great success. Long lines were observed queuing up for the afternoon screenings, and the film registered €3,966 per screen over the weekend, second only to Hunger Games. Produced by the British Museum and exclusively distributed by Microcinema, the film returned to cinemas yesterday with regular releases in some cities December 5 onwards.
Pompeii is currently being screened at the Modernissimo cinema in Naples, at the Barberini cinema in Rome (including evening performances), at the Apollo in Milan, the Galleria Theatre in Ancona and at the Portico in Florence.
The documentary, presented by British Museum director Neil MacGregor, is the first, true film to be presented by the museum and allows for an exclusive look at the extraordinary exhibit “Life and death in Pompeii and Herculaneum.”
The exhibit focuses on Roman houses and the lives of inhabitants in the important city of Pompeii and the small maritime town of Ercolano almost 2,000 years ago at the time of the devastating eruption of Mount Vesuvio in 79 A.D. The film brings its audience into the exhibit, accompanied by prestigious experts who bring extraordinary objects back to life, thanks also to the music, poetry and witness testimonies from the time.
(Translated from French)
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