Showeb: a seduction operation for distributors
by Fabien Lemercier
- Presentation of line-ups, trailers, teasers, promo reel and unseen footage for the 3rd edition of the event dedicated to online press
Full house yesterday at the UGC Ciné Cité Bercy, in Paris, for the 3rd edition of Showeb, an increasingly successful rendez-vous, which saw 8 French distributors showcase the strong titles of their 2014 line-up for online journalists. Orchestrated by "digital managers" in a "stand-up" mode and sometimes surrounded by the films’ teams, the event delivered a good amount of unseen footage. The aim of attending distributors? Create links with online press representatives and create a buzz around certain films.
Having opened the event, Pathé notably unveiled a very promising promo for Paradise Lost by Andrea di Stefano (read the article - in post-production with Benicio del Toro as Pablo Escobar and the hero of Hunger Games, Josh Hutcherson). It is also worth noting the great impression left by the moving trailer of The Finishers by Nils Tavernier (read the article).
Gaumont’s copious line-up presented amongst others the very striking first four minutes of Mea Culpa [+see also:
film profile] by Fred Cavayé and the teaser for Diplomatie by Volker Schlöndorff (article – world premiere in a Special Screening at the Berlinale), while SND showed the various production stages of the animated film Astérix: Le Domaine des Dieux (to be released on November 26, 2014) in the presence of the director, Louis Clichy.
UGC Distribution, which brought hopes up for the British films Before I Go To Sleep by Rowan Joffe (with Nicole Kidman and Colin Firth) and Suite Française [+see also:
film profile] by Saul Dibb, left the show in the hands of the four actors of Qu'est-ce qu'on a fait au Bon Dieu ? by Philippe de Chauveron (to be released in France on April 16).
StudioCanal notably put forward the Swedish success The 100-Year-Old Man Who Climbed Out the Window and Disappeared by Felix Herngren (article), but also its American titles (just like Paramount France and Disney France).
Wild Bunch unveiled a series of trailers including Sous les jupes des filles by Audrey Dana (to be released on June 4), the portrait of 11 contemporary Parisian women played by Vanessa Paradis, Isabelle Adjani, Géraldine Nakache, Laetitia Casta, Sylvie Testud, Marina Hands, Julie Ferrier, Alice Taglioni, Audrey Fleurot, Alice Belaïdi and Mélanie Doutey.
Finally, “smaller” independent distributors were also part of the game, such asPretty Pictures (which will release on March 19 The Notebook [+see also:
interview: Janos Szász
film profile] by Hungarian director Janos Szasz) and Jour2Fête which announced to Cineuropa the French release next July of Via Castellana Bandiera [+see also:
interview: Emma Dante
film profile] by Emma Dante (for which Elena Cotta won the Best Actress Award in Venice) under the title Palerme.
(Translated from French)
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