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New patterns of film marketing and distribution


- 18 October, Casa del Cinema, 10 am: Europa Distribution and TBS will host a panel on new release models for distribution, marketing strategies and tools

New patterns of film marketing and distribution

To celebrate their new partnership, Europa Distribution and The Business Street of the Rome Film Festival will host a panel on new release models for distribution, marketing strategies and tools. 

In recent years, the daily work of stakeholders of the film industry has been greatly impacted by the speed at which things have changed in the business. As consumers have drastically changed the way of watching films and have risen their expectations on availability of content, professionals have had to re-think their communication strategies and look for new ways to communicate with the audience. These new challenges have paved the way for innovative and creative marketing and distribution strategies, designed to increase the audience reach both in cinemas and across additional platforms. 

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This panel will be a unique occasion to discuss and dissect the new trends of digital distribution, focusing on how professionals in different territories implement and refine different strategies to keep up with the pace of an industry that is in constant change.

Film experts from different sectors, cultures and frameworks will share their experiences, ideas and opinions on these new models: distributors Charles Tremblay (Métropole, Canada), Tim Grady (Adopt Films, USA) Jakub Duszynski (Gutek, Poland), Stefano Massenzi (Lucky Red, Italy), exhibitor Madeleine Probst (Watershed, UK), Katie Ellen (BFI, UK – Film Fund), Kobi Shely (VP Marketing and Business Development at Distrify, UK) and Sales Agent Daniela Elstner (Doc & Film International, France).

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