14/10/2015 - The number of viewers more than doubled on the first day of this celebration of cinema, which lasts until Thursday, with tickets at €3

The presentation of CinemaDays on 1 October in Rome

A total of 315,000 viewers flocked to Italian movie theatres on the first day, generating just under €1 million in box-office takings: a decisively positive Monday for the first edition of CinemaDays, the new event celebrating cinema, which runs until Thursday 15 October and will enable the public to buy a ticket at a price of €3 (excluding special events and 3D films).

In terms of statistics, the data from Cinetel show a 104% rise in attendance levels, and box-office takings that are 8% higher compared to Monday last week (5 October), and even a 193% increase in attendance levels and a 75% rise in takings compared to the corresponding Monday last year (13 October 2014). Taking into account the considerable offer on the ticket price, which is equivalent to around 47%, the result is quite clearly a positive one for the box office as well.

Over the next few days, a number of new releases will strengthen the offerings at the price of just €3, starting from tomorrow, when one of the most high-profile CinemaDays movies will hit theatres: Suburra [+see also:
film review
trailer
interview: Stefano Sollima
film profile] by Stefano Sollima.

The internet world has also given CinemaDays a very warm welcome: since the date the initiative was launched, the site has received more than 330,000 unique visits, in addition to 800,000 page views and almost 20,000 participants in the "Win a year's worth of cinema" competition. Besides this, the social-media campaign has engaged over two million people in a short time, including a huge number of personalities from the worlds of show business, music and sport.

The initiative has been organised by the ANEC, ANEM and ANICA film-industry associations, with backing from the Directorate-General for Cinema at the Italian Ministry for Cultural Heritage and Activities and Tourism (MiBACT) and with the support of UniCredit.

(Translated from Italian)