07/01/2016 - Checco Zalone’s new film, which was released on 1 January, storms ahead with its incredible run and bags another €5.8 million on the Epiphany

Checco Zalone in Quo Vado?

Checco Zalone’s film is proving unstoppable in its race to smash all box office records. Released on 1 January in over 1200 theatres, the fourth film starring the highly popular Apulian comic actor – Quo vado? [+see also:
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film profile] directed by his companion Gennaro Nunziante – bagged €37.2 million in box office takings in just six days, with over 5.8 million admissions. Just yesterday, on the day of the Epiphany, the film, which is being distributed by Medusa, took another €5.8 million, after making a steady €7 million a day (in its first three days, with an average of over €18 thousand per cinema: the best debut of all time) and another €4 million on Monday and Tuesday, beating even Star Wars.

“A result beyond all imagination”, said the producer Pietro Valsecchi (Taodue), “the results we’ve had with Quo vado? shows us that we can beat Hollywood films and that, as has been the case in France for years, we can find an original and successful way forward for our films”. At this rate, Checco Zalone is all set to beat not only the record set by his previous film, Sole a catinelle [+see also:
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film profile] (the highest-grossing Italian film of all time, with takings of €52 million), but may even be the highest-grossing film of all time in Italy, a record which is currently held by Avatar [+see also:
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film profile], yet to be beaten with takings of €65 million.

In second place in the rankings on the Epiphany was another European film: French animation The Little Prince [+see also:
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film profile] by Mark Osborne (under the distribution of Lucky Red), whilst the next Italian films in the rankings were to be found in ninth and tenth place, with Assolo [+see also:
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film profile], the second film to be directed by Laura Morante in ninth place (Warner, €223 thousand) and Natale col boss [+see also:
trailer
film profile] by Volfango De Biasi in tenth place (Universal, €87 thousand). In third place on 6 January was Star Wars: The Force Awakens (with €402 thousand and total takings of €23.6 million – distributed by Disney) in fourth place was Bridge of Spies (Fox, €400 thousand and total takings of €8.4 million), in fifth place was Alvin and the Chipmunks: The Road Chip (Fox, €349 thousand), in sixth place was Masha and the Bear (Warner, €236 thousand), in seventh place was Carol [+see also:
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(Translated from Italian)