A hectic season for Solar
It will be a busy year for Markus Selin’s Solar Films, the current domestic box office leader with Bad Boys – A True Story [+see also:
trailer
film profile] by Aleksi Mäkelä, the most successful Finnish film of all time, chalking up 19 weeks in the top ten, with record takings of over Euro 5m and a market share of 11%.
In fact the new film by Mäkelä, Vares, is currently in pre-production, and will star the popular actor, Juha Veijonen. And from June, the search for possible locations is taking place for the filming of the last episode of the successful trilogy, which started with Levottomat by Aku Louhimies and was followed by Minä ja Morrison by Lenka Hellstedt. In addition, Solar Films will produce the stage version of Koston kevät by Olli Saarela with a budget of around Euro 4m. There’s also a project with the Swedish company, Happy End Productions, to produce Populärmusik från Vittula directed by Reza Bagher.
The company has confirmed that it will be once again using the formula applied for Pahat pojat for the launch of the four new projects, namely a strategic promotional campaign based on a different approach to advertising, which has brought around Euro 2m into Solar’s coffers.
(Translated from Italian)
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