Cannes' European Film Forum to focus on the power of collaboration
- CANNES 2018: Taking place on Monday 14 May, the event organised by Creative Europe MEDIA will address the way professional networks can increase audiences for European works
The European Film Forum (EFF) will take place on Monday 14 May from 15:00-17:30 at the Salon des Ambassadeurs of the Palais des Festivals at the 71st Cannes Film Festival. It will focus on the power of networks and collaboration to increase audiences for European works.
This year's edition of the EFF is going under the title Teaming Up for Wider Audiences. The need to boost audiences and the ever increasing competition from global players require the development of pan European joint-up strategies to ensure visibility of European works, cross-border circulation both online and in cinema theatres as well as actions aimed at audiences. Nurturing collaboration has always been in the DNA of the MEDIA programme, but this needs to be stepped up if we want to increase audiences for European works in an ever increasing competitive environment. Promotion and distribution of European works should integrate the most updated forms of collaboration and networking used in leading companies and the collaborative economy. How could this level of collaboration and networking both across borders and the value chain materialise? How could the MEDIA programme after 2020 take full advantage of the power of networks and collaboration in order to make breakthroughs in audiences?
Furthermore, this year's Cannes Film Festival as well as its parallel competitions, Directors' Fortnight and Critics' Week, feature eighteen films co-financed by the EU's Creative Europe MEDIA programme. Four MEDIA supported films are competing for the prestigious Palme d'Or award: Dogman [+see also:
interview: Matteo Garrone
film profile] by Matteo Garrone, Girls of the Sun [+see also:
interview: Eva Husson
film profile] by Eva Husson, Happy as Lazzaro [+see also:
interview: Alice Rohrwacher
film profile] by Alice Rohrwacher and Cold War [+see also:
Q&A: Pawel Pawlikowski
film profile] by Pawel Pawlikowski. Click for more information here.
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