Closed for the holidays
by Cineuropa
It’s the first week of August and there is just one Italian title in the national box office top 10: The Best of Youth [+see also:
trailer
film profile] by Marco Tullio Giordana. As if that were not enough, attendance is also down. Last weekend the gross box office take was €1.312.658 compared to €1,460.461 last year.
In an interview with "Off Hollywood", Gianni Profita, the head of the Cinema Office at the Italian ministry for culture, had this to say: "It’s dramatic that once again, Italian cinema has closed down for the summer. I’m quite willing to stand there and protest myself. It is as though a hotel suddenly decided to close down for business from June to September. " Profita added that the only hope of changing the current state of affairs is "putting forward more and more interesting products and above all, to convince the public that it’s good to go to the cinema in the summer. We also must concentrate more on marketing as well as on quality products. "
(Translated from Italian)
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