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BOX OFFICE Italy

2018 sees a drop in viewer numbers and box-office takings in Italy, but Italian cinema is growing

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- 2018 saw a 4.98% drop in takings and a 6.89% drop in admissions in comparison to 2017. On the other hand, Italian productions now represent a 23% share of box-office takings

2018 sees a drop in viewer numbers and box-office takings in Italy, but Italian cinema is growing
There Is No Place Like Home by Gabriele Muccino

Italian viewer numbers and box office takings dropped in 2018, but national cinema productions continue to rise, as per statistics released by Cineteldata, which represents 92% of admissions and 94% of all proceeds officially registered by the SIAE. The Italian box office took €555,445,372 in 2018 (-4.98% compared to 2017, the lowest result since 2006) for a total of 85,903,642 admissions (-6, 89%). On the other hand, the presence of Italian productions at the box office (including co-productions) grew, taking €127.8 million in 2018 (+23.86% compared to the previous year) for a share of 23 .02% of total box office takings (compared to 17.66% in 2017) and an increase in attendance of 17.92% (19.9 million in 2018 compared to 16.8 million in 2017), representing an overall share of 23.19%.

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American productions saw a drop in revenue with a total of 60.04% (in comparison to 66.35% in 2017), taking around €333.5 million at the box office (€ 387.8 million in 2017, -14%). While another of other companies did well, such as British productions (€54.8 million at the box office, market share: 9.87%, +37.57% compared to 2017), French productions (€17.1 million; market share: 3.10%, -30.47% compared to the previous year) and Spanish productions (€5.5 million, market share: 1.01%, +176.47% compared to 2017).

2018 saw 528 new films distributed in cinemas (-8 compared to 2017), of which 210 were Italian productions or co-productions (-8 compared to 2017), making up a share of 39.7% of the total percentage (40.6% in 2017). 79 additional films were also distributed in cinemas (events, special editions, re-runs, -17 compared to 2017) taking €13,063,821 in revenue (-7.49%) and totting up 1,589,501 in admissions (-1.77%).

The top box office film of 2018 was Bohemian Rhapsody [+see also:
trailer
film profile
]
with €21.2 million in takings. While the best-performing Italian films were There Is No Place Like Home [+see also:
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trailer
film profile
]
(€9.1 million, 11th place), Blessed Madness [+see also:
film review
trailer
film profile
]
(€8.4 million, 15th place) and Like a Cat on a Highway [+see also:
trailer
film profile
]
(€7.6 million in 2018, €9.6m in total after being released on 28 December 17, 16th place). The favourite genre of Italian films was comedy, generating about 54% of national production revenue.

The most important month for box office takings in 2018 was January (14.20% of the total, 15.25% in 2017), followed by the month of December (13.69%, 13.14% in 2017) and February (11.86%, 10.26% in 2017). While the least popular months were July (-35.23%), April (-18.61%) and March (-12.36%). But the wind seems to be about to change and the sector is pinning its hopes on its 2018 summer schedule, with a great summer for cinema on the cards, with blockbusters due to hit the big screen during the warmer months. The schedule is due to start with a strong marketing campaign and the David di Donatello awards in March.

(Translated from Italian)

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