30/08/2022 - The Basque city will welcome buyers from 47 countries from 4 to 8 September for the biggest market in the world dedicated to French audiovisual programmes

Isabelle Adjani in The King’s Favourite, the series by Josée Dayan which will be presented in Biarritz in a gala projection with the main actors in attendance

More than 1000 programmes (fiction, animation, documentary, live show and entertainment) presented by 62 exhibiting companies: on Sunday 4 September will open the Rendez-vous d’Unifrance in Biarritz which get back to their physical dimension after two virtual editions.

More than 240 buyers from 47 countries are expected in the Basque seaside town, of which 35% will participate in the event for the first time, notably Indian outfits Alliance Media & Entertainment and Mx player, American companies OTTera and Topic, Brazilian outfits Canal curta ! and box Brazil, as well as Polish outfit Tongariro Releasing. For the first time, too, Unifrance wished to involve the main French broadcasters. To note as well, 10% of the attending companies operate in the SVOD/VOD/AVOD sphere such as Amazon, Disney+, Pluto TV, AMC+ and Discovery +.

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Unifrance having decided, as part of its enhanced international promotion strategy in particular for audiovisual, to encourage a more active participation by artists in markets and festivals, the latter will therefore make the trip to Biarritz for the first time. Amongst them stand out Isabelle Adjani, Hugo Becker and Virginie Ledoyen for the premiere of the series The King’s Favourite by Josée Dayan (sold by France tv distribution). We can also mention the actress Lisa Texeira, for the series Pacifique Criminal.

Also noteworthy is the launch of a new viewing platform (already accessible since 29 August) for all the programmes with a view to editorialisation offering sellers the possibility of shining a light on content in the form of a “highlight” benefitting from a privileged visibility on the homepage of the site.

A key event for the promotion and export of French audiovisual production in the world, these Rendez-vous will see Unifrance and the CNC unveil the figures for French audiovisual exports in 2021 on 5 September.

(Translated from French)