The European Green Deal to receive the first European Sustainability Award – Prix Film4Climate at the European Film Awards
- The European Commission's initiative launched under Ursula von der Leyen’s Presidency is the recipient of the prize for Outstanding European contribution to sustainability in film
During the 35th European Film Awards on 10 December in Reykjavík Ursula von der Leyen, the President of the European Commission, will accept the newly introduced European Sustainability Award – Prix Film4Climate 2022 on behalf of the European Commission. The award is given to the “European Green Deal” programme, that was launched by the Commission under von der Leyen’s Presidency.
The European Sustainability Award – Prix Film4Climate aims to award a European institution, company, or film for an “Outstanding European contribution to sustainability in film”. The objective of the award is to celebrate more than just films that are produced according to the most state-of the art sustainable standards, but to encourage the film industry to drive its influential impact towards a sustainable approach to economy, society and environment, promoting real impact in individuals' lives. The winner will receive a native tree from the country hosting the European Film Awards ceremony, that will be planted locally after the award ceremony.
The initiative is a partnership between the European Film Academy and the World Bank Group’s programme for creative communications and climate action, Connect4Climate. The World Bank Group is the largest multilateral financier of climate action in developing countries. Through Connect4Climate, with its network of over 500 partners worldwide, the programme implements creative campaigns, amplifies impactful stories, elevates the voices of young people and mobilizes audiences through specific initiatives, including Film4Climate. Film4Climate works with filmmakers, producers and organizations to champion climate and environmental action in the film industry through both content and production.
The award will be presented to the President of the European Commission by 3 young Europeans, Raluca from Romania, Ahmad from Sweden and Vilhjálmur from Iceland. They represent the younger generation that will be the most impacted by policies, decisions and actions taken today. Two of the presenters, Raluca and Ahmad, are part of the Youth Council that are co-creating the European Film Club, a programme to encourage teenagers to watch more European films. They have been planning sustainability measures within the European Film Club, such as the screening of films focusing on environmental issues such as climate change and the biodiversity crisis. The European Film Club will be launched in 2023 and aims to be a carbon-neutral programme.
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