22 Jan 16:30: Digital Campaign for Your Film Premiere

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Thinking about film marketing usually takes place once the movie is finished and, in most cases, focuses on the choice of stills, writing the synopsis, and creating the poster and the trailer. However, this comes too late and is not enough any more. With digital tools, there are so many other ways to reach different audiences with various assets and ideas, which would ultimately help to build awareness of the film and grow the number of viewers. And the key moment in a film's lifetime is the premiere - at a festival and/or in theatres. Based on case studies, this talk aims to give the audience hands-on tips on how to use digital tools to better understand the audience and to reach it with a meaningful, tailor-made campaign. Speaker: Joanna Solecka (Alphapanda), in collaboration with First Cut+.

22 Jan 18:00: The State of Global Scripted Production

In this overview, we will explore the current opportunities and challenges facing local language scripted series as the production landscape, fueled by global streamers, is in constant flux; affecting genres, budgets, deal-making and creative decisions. We will also, hopefully, provide you with some practical tips and tools, as well as work through key terms and detail the stages and partners necessary for successfully integrating into the international TV production community. Speaker: Danna Stern (Global Content Executive), in collaboration with MIDPOINT COLD OPEN.