24/05/2024 - CANNES 2024: The creation by Tania de Montaigne, Stéphane Foenkinos and Pierre-Alain Giraud, produced by Paris-based Novaya, is the first-ever winner of the prize

Pierre-Alain Giraud, Tania de Montaigne and Stéphane Foenkinos, who won the immersive competition at Cannes with Colored (© Fabrizio de Gennaro/Cineuropa)

Chaired by director Marie Amachoukeli, the jury for the first edition of the immersive competition instigated by the Cannes Film Festival (with support from the CNC) has rewarded the French-Taiwanese production Colored, created by Tania de Montaigne, Stéphane Foenkinos and Pierre-Alain Giraud.

Colored is an augmented-reality, location-based experience by Stéphane Foenkinos and Pierre-Alain Giraud, based on an essay by Tania de Montaigne. The story whisks the viewer away to the South of the United States, in the midst of segregation. We follow 15-year-old Claudette Colvin, who, on 2 March 1955, refused to give up her seat to a white passenger on a bus. Nine months later, Rosa Parks would repeat this gesture, and it is her that history will remember.

Colored was produced by Novaya, Flash Forward Entertainment and the Pompidou Centre.

(Translated from French)