ANiMPACT Standards presented at Cartoon Movie
by Cineuropa
- Marking a major step towards lending more structure to sustainability in the animation sector, the initiative is now entering a public consultation phase, running until 3 May
The ANiMPACT Standards have officially been presented at Cartoon Movie, marking a major step towards lending more structure to sustainability in the animation sector. The initiative is now entering a public consultation phase, running until 3 May. ANiMPACT is led by CineRegio, Ecoprod and Green Film, with the objective of establishing a coherent, credible and internationally recognised framework for sustainable production in animation.
While live-action production has progressively adopted environmental standards, animation has so far lacked a common, industry-specific reference framework. ANiMPACT addresses this gap by proposing standards tailored to the operational realities of animation production, across both 2D and 3D workflows.
The development of the ANiMPACT Standards is the result of a two-year collaborative effort initiated with the publication of the Green Animation Guide in 2025. The standards were built through extensive consultation with sustainability experts, animation studios and producers, and representatives of public institutions and funding bodies. This collaborative methodology ensures that the standards are both ambitious and grounded in real production contexts, addressing the specific challenges faced by animation professionals.
The public consultation aims to gather feedback from across the animation ecosystem, including producers, studios, artists, technicians, broadcasters, distributors and funders. The goal is to test the clarity, feasibility and relevance of the standards before finalisation.
In parallel, ANiMPACT is seeking pilot animation projects willing to experiment with the implementation of responsible practices in their upcoming productions. These pilot projects will help test the operational applicability of the standards and support their refinement ahead of formal adoption. By combining consultation and real-world experimentation, ANiMPACT aims to ensure that sustainability in animation is not only principled, but practical and actionable.
Lastly, ANiMPACT will be hosting a webinar at 11am on 18 March to present the initiative. You can register here.
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