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HOME VIDEO MARKET Italy

DVDs Fly High

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In the first semester of 2005, the Italian audiovisual market showed a 7% increase in revenue and 26% increase in volume compared to 2004, according Univideo (Italian Union of Audiovisual Publishers) data on DVD and VHS sales and rentals. The results show a particular increase in DVD sales – 61% in volume and 26% in revenue – that counterbalances the continued decline of VHS performance. The highest-selling DVD titles are all North American: The Incredibles, Shrek 2 and Shark Tale.

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(Translated from Italian)

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