Success of the Big Cinema Day
by Annika Pham
The ‘Big Cinema Day’ (Den store kinodagen) last Saturday 5 November, was a major success according to the Norwegian exhibitors association Film & Kino which organises the annual promotional event. As many as 160,000 cinema tickets were sold in one day, three times more than a usual Saturday and 20,000 more than the last record of 2003.
The Norwegian family film Pitbullterje by Arild Fröhlich, produced by Paradox Spillefilm and released by Scanbox Entertainment, was the only new local film which took advantage of the promotional day offering 50% discount on tickets sold in 123 cinemas across Norway. And the film broke all possible records with 53,644 admissions over the weekend and 31,500 for the Saturday alone. Beate Tangre from Film & Kino who had coordinated the campaign, said: «Of course we had crossed our figures but this is beyond everything we had dreamt of! The Big Cinema Day is obviously a real day for family films, but having one film bigger than the next three films put together came as a shock!
The other opening films last weekend included the UK film Goal! which attracted 10,913 cinemagoers, the UK/Czech Rep The Brothers Grimm [+see also:
film profile] (6012 admissions), and the Swedish film God Save The King (1879 admissions). In its 7th week release, Peter Næss’ Love Me Tomorrow part of the ‘Elling’ film series was seen by another 9350 Norwegians and is now this year’s most successful local film with a total of 295,610 admissions, with a fourth place on the top chart of the year after Charlie And The Chocolate Factory, Madagascar and Star Wars, Episode III.
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